Author: Not found
Publication Year: 2024
Keywords: thesis
Abstract: Visual communication is about to digital media, various media characteristics, which will invariably lead to new semantic features. With the advent of these new languages, new features can be designed thanks to advancements in science and technology. Such new languages are the design of additional features because they are more human and humanistic and have a multidimensional image space to provide individuals a fresh visual feeling. The application of visual communication makes it possible to provide consumers with experiences that are unique and more immersive. The outward appearance of the product is the most important factor in determining how customers will respond to it, and therefore how successful it will be. Consumers estimations are primarily concerned with the item's style, functionality, and societal significance, and they are primarily based on evidence regarding the object's appearance. Visual product qualities are frequently at the centre of the customer gratification that customers want, and it is with these that they are able to fulfil their requirements.
People's ways of living and their perspectives on life have been significantly altered as a consequence of the rise of the information age, computer technology, information science, and the growth of the network. When it comes to the design, the primary concern is not just the fulfilment of the required fundamental function; rather, the emphasis is shifting more and more. toward the quest for an appropriate emotional level. The design community has, since the beginning of the 20th century, started to pay consideration to the design of humans and machines, to see individuals' psychological requirements for the design standards, as well as this criterion has been present across the entire procedure of the advancement of visual communication design. This attention to human and human design can be traced back to the beginning of the 20th century. The design of human nature is accomplished through the production of material objects in order to facilitate the interchange of feelings between individuals. In today's world of digital technology and the flourishment of virtual reality, the design of high-tech items should make individuals amazed while simultaneously giving them a sense of distance. As a result, contemporary visual design is becoming increasingly concerned regarding the emotional demands of individuals. The incorporation of a humanistic notion into the design of visual communication for the process of digital communication is absolutely vital, and the process of designing for depth and connotation might take a very long time. Therefore, the support of humanistic concepts is required for the development of digital visual design.
The growth of new-age media has not only had a huge impact on the print media, but it has also presented an altogether new set of challenges to the industry of print media advertising. This is because of the fact that new media is more easily accessible. Print media, despite having advantages that cannot be compared to those of new media, has a number of limitations as a result of its characteristics of being static, silent, and flat, and it has a position that is less advantageous in many advertising mediums. Information permeates every facet of our lives, and our capacity to communicate clearly and concisely is essential to maintaining healthy connections with the people in our lives. For this reason, and due to the fact that they serve as channels through which information is disseminated, the modern populace sets a great value on the efficiency with which the media conduct their business. In this day and age of information "overload," it is impossible to place enough emphasis on the need of clear and efficient visual communication.
University: Shri Venkateshwara University, Uttar Pradesh
Shodh Ganga Link: View Thesis
Category: Communication
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