Author: Ali, Syed Fahar
Publication Year: 2013
Keywords: thesis
Abstract: For many centuries human kind faces many problems and diseases, but danger HIV/AIDS has posed is of no match. This is the worst scourge that the civilised world has ever faced. Man has never been so helpless and disgruntled since the arrival of this menace. It has affected and shook the very foundations of human existence. India is a developing country and the development can be seen all around. Health sector in India is also witnessing a boom. With the development of effective vaccines and modern antibiotics, the threat of communicable diseases was largely contained. In the early eighties, when the first few cases of AIDS were reported, few might have realised its propensity to become a global public health problem. In a span of over two decades, since its first identification, HIV infection has become a pandemic and has posed a formidable challenge to mankind, in almost all aspects of life. AIDS came to be known in India in 1986, and according to current trends in data it is clear that it is sweeping the whole country. Although there is a marginal decrease in cases related to HIV/AIDS. Lot is to be done in the future to secure the health of our coming generations. Present generation has seen the worst part of the epidemic.
This acquisition of knowledge is not only required for medical and paramedical personnel, but also to some extent, to majority of population, particularly high risk one. In present circumstances, AIDS prevention largely depends on health education and behavioural changes based on AIDS awareness, particularly among young adults who are prone to risky behaviour. Mass media can be best carrier in executing plans and policies and in promotion and propagation against HIV/AIDS.
This research work tries to delve into two areas of study which are being interrelated, the use of media and its efforts to curb it. An analytical attempt has been made to study the role played by the media in India in generating HIV/AIDS awareness and whether these information is affecting the awareness level of the selected target group in physical terms.
University: Aligarh Muslim University
Shodh Ganga Link: View Thesis
Category: Media Studies
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